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Smart Rescues Stranded Drivers in Moscow

Smart Rescues Stranded Drivers in Moscow

To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.

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Fox Upfront: The Live Blog

Fox Upfront: The Live Blog

Check out the replay of our live blog from Fox's network's lavish presentation at The Beacon Theatre.

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Too Soon? JC Penney Ad Thanks Consumers for Coming Back

Too Soon? JC Penney Ad Thanks Consumers for Coming Back

JC Penney still has a long way to go with its turnaround, but this spot suggests otherwise.

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NBC Brings Dramas Back to Sunday, Beefs Up Thursday Comedies

NBC Brings Dramas Back to Sunday, Beefs Up Thursday Comedies

NBC has no illusions about its challenges, executives told ad buyers at NBC's upfront. The network is bringing Michael J. Fox back to comedy.

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People on the Move: Alison Kennedy Joins StyleHaul as Chief Revenue Officer

People on the Move: Alison Kennedy Joins StyleHaul as Chief Revenue Officer

Alison Kennedy brings more than 14 years of experience to her new position at StyleHaul. Also, Nascar selects Eugene Stefanyshyn to lead innovation and racing development.

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Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.

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Five Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco

Five Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco

Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.

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See the Trailers for NBC's New Shows

See the Trailers for NBC's New Shows

See the trailers for new NBC shows including "Dracula," "The Michael J. Fox Show," "Sean Saves the World" and "The Blacklist."

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Broadcast TV Is Having a Rough Time, but Don't Count It Out

Broadcast TV Is Having a Rough Time, but Don't Count It Out

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

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'Mad Men' Recap: Don Is Not My Co-Pilot

'Mad Men' Recap: Don Is Not My Co-Pilot

Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.

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Hill Holliday Names Karen Kaplan CEO

Hill Holliday Names Karen Kaplan CEO

The 30-year veteran, who got her start at the Boston shop as a receptionist, is stepping into the role of CEO.

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Wendy's Introduces Rojos Family in New Hispanic Campaign

Wendy's Introduces Rojos Family in New Hispanic Campaign

Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.

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Fox Looks to Break Down the Traditional Fall Season

Fox Looks to Break Down the Traditional Fall Season

The network plans to air more original programming throughout the year and into the summer.

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What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.

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Where Will the TV Buyers Spend Their $9.2 Billion?

Where Will the TV Buyers Spend Their $9.2 Billion?

The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here's how the top six are positioned.

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Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity

Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity

Wendy won't be serving you breakfast, but Ronald might offer it all day.

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Over Half of Agency Compensation Deals Involve Pay-for-Performance

Over Half of Agency Compensation Deals Involve Pay-for-Performance

Ad execs are divided on whether pacts are win-win or benefit only the clients.

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Why the Big, Bad Broadcast Upfronts Still Matter

Why the Big, Bad Broadcast Upfronts Still Matter

While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they're more important, wanted -- indeed needed -- than ever.

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What Happens Next in Media? 9 Predictions

What Happens Next in Media? 9 Predictions

Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.

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Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Defiant TV-on-TV defender insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."

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