JC Penney still has a long way to go with its turnaround, but this spot suggests otherwise.
NBC has no illusions about its challenges, executives told ad buyers at NBC's upfront. The network is bringing Michael J. Fox back to comedy.
Alison Kennedy brings more than 14 years of experience to her new position at StyleHaul. Also, Nascar selects Eugene Stefanyshyn to lead innovation and racing development.
The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
The network plans to air more original programming throughout the year and into the summer.
As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.
The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here's how the top six are positioned.
Wendy won't be serving you breakfast, but Ronald might offer it all day.
Ad execs are divided on whether pacts are win-win or benefit only the clients.
Defiant TV-on-TV defender insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."