To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.
Check out the replay of our live blog from Fox's network's lavish presentation at The Beacon Theatre.
JC Penney still has a long way to go with its turnaround, but this spot suggests otherwise.
NBC has no illusions about its challenges, executives told ad buyers at NBC's upfront. The network is bringing Michael J. Fox back to comedy.
Alison Kennedy brings more than 14 years of experience to her new position at StyleHaul. Also, Nascar selects Eugene Stefanyshyn to lead innovation and racing development.
The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
See the trailers for new NBC shows including "Dracula," "The Michael J. Fox Show," "Sean Saves the World" and "The Blacklist."
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
.png?1365182327 "'Mad Men' Recap: Don Is Not My Co-Pilot")
Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.
The 30-year veteran, who got her start at the Boston shop as a receptionist, is stepping into the role of CEO.
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
The network plans to air more original programming throughout the year and into the summer.
As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.
The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here's how the top six are positioned.
Wendy won't be serving you breakfast, but Ronald might offer it all day.
Ad execs are divided on whether pacts are win-win or benefit only the clients.
While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they're more important, wanted -- indeed needed -- than ever.
Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.
Defiant TV-on-TV defender insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."
