Latest News › Archive
For Big-Spending Consumer Brands, Has Scale Lost Its Power?
Small Players Like Method Leverage Digital, Social Media in Quest to Gain Share FULL ARTICLE
Snuggie Backlash Ad Aids Subaru Canada Sales
Outback Spot Uses 11 Seconds of the Ubiquitous Infomercial FULL ARTICLE
CBS Nearly Sold Out on Super Bowl XLIV
Just 6 to 12 Spots Still Available for Feb. 7 Game FULL ARTICLE
Google Fights to Protect Itself Against Ad Scammers
Search Giant Implements a 'Guilty Until Proven Innocent' Policy FULL ARTICLE
Design Based on Trends, Not What's Trendy
Why Brands Must Be Willing to Redefine Themselves to Remain Relevant FULL ARTICLE
Esquire's Cover of the Future Stumbles Over Piece of Paper
Helpful Hint for Readers: Just Peel Off the Label FULL ARTICLE
Reaction to H1N1 Boosts Sales for Household, Personal Care Marketers
Brands Like Johnson & Johnson See October Numbers Increase Thanks to Fears Over Health Epidemic FULL ARTICLE
Coca-Cola Juices Get Ready for a New Look
Package Redesign Aims to Unify Brands, Put Focus on the Fruit FULL ARTICLE
Newsweek Seeks Investors for Arthur Frommer's Budget Travel
Washington Post Co. Looks for Equity Investment or Outright Sale of Monthly FULL ARTICLE
Why Procurement Is Good for Media Agencies, and Why It Isn't
Q&A: Interpublic's Tara Comonte, COO/CFO of Mediabrands FULL ARTICLE
Take the Stairs -- Not the Escalator -- to Create the Agency of 2010
Re-evaluate Your Approach in Order to Thrive Next Year and Beyond FULL ARTICLE
What Do Murdoch's Customers Think About His Pay-Wall Plans and Google-bashing?
Simon Dumenco Surveys News Corp. Websites for Reader Comments FULL ARTICLE
Brands on Twitter: 76% of Accounts Are Infrequent Users
Many Apply Traditional Marketing to Emerging Channel FULL ARTICLE
Draconian Cost Cuts Do Not Build a Stronger Future
Martin Sorrell's Global View of Marketer Pullbacks FULL ARTICLE
Right Media Founder Mike Walrath to Leave Yahoo
Bill Wise Will Continue to Lead Exchange as It Shifts Focus to Premium Inventory FULL ARTICLE
Art Directors Club to Honor Toms Shoes
Online Auction Offers Designer Shoes to Support Scholarship Fund FULL ARTICLE
YouTube Gets Univision, but Not Telenovelas
Dispute With Televisa Hampers Spanish-Language Network's Online Efforts FULL ARTICLE
Atari Taps Jonathan Anastas as VP-Head of Marketing
Challenged to Keep Legacy Brand Relevant in Game Space FULL ARTICLE
A Scorpion Down the Trousers? That Is 'Most Interesting'
A Report From Dos Equis' Traveling Freak Show FULL ARTICLE
Crocs Moves Global Business to Cramer-Krasselt
Independent Shop Beat Out Incumbent TimeZoneOne and Leo Burnett in Review FULL ARTICLE
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