Leading National Advertisers Report
Procter & Gamble Surges Past General Motors as Top Ad Spender
CHICAGO (AdAge.com) -- Procter & Gamble Co. rode the acquisition of Gillette Co. to become the nation's largest advertiser in 2005, spending $4.61 billion in all forms of advertising and promotion to outdistance runner-up General Motors Corp. at $4.35 billion. Read the annual Leading National Advertisers Report overview and download the 103-page Leading Advertisers Profiles.
Retail Advertisers: Rush is on to Rule In-Store TV Ads
Wal-Mart, Target and Others Wire Aisles With Ad-Supported TV
Credit Card Advertisers: AmEx Leads the Pack
Marketer's $602 Million Ad Outlay Outdistances Visa and MasterCard
Restaurant Advertising: Gourment Coffees, Breads Push Chains to React
Panera, Starbucks Surge; Fast-Food Giants Adjust Their Menus to Respond
Beverage Advertising: Hard Reality Hits Soft Drinks
Carbonated Brands Slip; More Consumers Migrate to 'Hybrid' Products
Coffee Advertising: Home Coffees Show Strong Gains
More Consumers Seek Cost-Conscious Alternatives to Gourmet Coffee Houses
Video Game Console Advertising: Nintendo and Sony Ready New Platforms
HD Play, Internet Connections, Infrared Remotes Aim to Expand Beyond Core Gamers
Video Game Advertising: 'Warcraft' Meets 'Housewives'
Marketers Reach for Women as Well as Younger, Casual Players
Automotive Advertising: Industry's Goal Is to Stay Afloat
Detroit Needs to Convince Consumers It Makes Quality Cars
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