Google Wants to Bring Brand Advertising to Mobile

A big reason the growth in mobile ad spend hasn't caught up to the growth in mobile audience size is that most mobile ads aren't very appealing to advertisers, particularly brand advertisers.

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LookBook is the first directory of its kind designed to provide a platform for companies to showcase their robust offerings while incorporating featured content as covered in Advertising Age and Creativity. This resource is a tool that allows our audience to discover new solutions and partners.

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