×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lookbook

Branded Content - Media & Production

Branded Content Blocks on TV Find Sponsors

By Ad Age Staff Published on .

A&E Network's History channel has put together a programming slate called "Wild History," that features limited ad interruptions.

The Saturday afternoon line-up features shows that appeal to those interested in outdoor adventures, and include episodes of "Alone," "Mountain Men" and "IRT."

History Channel's Programming Block
History Channel's Programming Block History/A&E Networks

Short-form films from Yeti, the cooler maker and main sponsor, will be featured throughout the programming. History has also developed 12 45-second custom vignettes featuring stars from "Swamp People" that will tease and wrap the "Wild History" block.

These so-called "enthusiasts" blocks are designed to reduce commercial loads and create a less intrusive advertising experience. A&E is exploring other such blocks of programming to live on its namesake channel, Lifetime and LMN, focusing on passion points like parenting, home and health and wellness.

If you are looking for a branded content solution that reaches the right audience and delivers your message, turn to LookBook partners.

Most Popular