Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Ad Spending for 100 Largest BtoB Marketers Nears $5B

By Ad Age Staff Published on .

The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads. And the fastest-growing b-to-b measured medium last year was internet display advertising, where spending for the BtoB 100 surged 25.3% over 2012. The BtoB 100's spending on internet display ads last year passed spending in magazines. If you are looking for an agency partner to help you direct your b-to-b spending, consider these LookBook partners.

Most Popular

Featured Premium Companies