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Creative

Agencies on the A-List Share Passion for Big Idea

Published on .

Advertising Age has been recognizing the Agency of the Year since the 1970s, but the version known as the A-List first appeared 10 years ago. The agencies on this year's A-List are each unique in their own way, but one thing unites them all: A passion for the big idea.

That passion can be found in TV, web video, experiential installations, snaps, earned media, virtual reality and whatever the next big thing proves to be. Some of these ideas are business building ideas that find new ways of bringing in revenue for the companies with which they work. The A-List is meant to recognize the agency players leading in a rapidly changing ad world. The shops on this year's list have proven they are able to adapt and thrive amid the chaos, while never losing sight of the big idea.

Anomaly is the 2017 A-List Agency of the Year. Its names reflects its philosophy of tackling business problems with a channel-agnostic approach. It never bills on time, but only performance. Previous agency of the year winners include TBWA/Chiat/Day (2007); Goodby, Silverstein & Partners (2008); Crispin Porter & Bogusky (2009); McGarry Bowen (2010 and 2012); Wieden & Kennedy (2011); 72andSunny (2013); Grey (2014); R/GA (2015) and Droga5 (2016).

Check out all of this year's A-List winners. And then if you are looking for a new creative partner, turn to LookBook to start your search.

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