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Lookbook

Creative

Best Places to Work Have Happy Employees

Published on .

Happy employees are empowered and have a sense of purpose—they come to work every day and feel good about the people they're working with and working for. And that held true in this year's edition of Best Places to Work. Yes, the employees we surveyed are fans of on-site yoga and free snacks, but the really glowing reviews came from employees who adore their bosses, understand their company's vision and feel valued. It's at once the most simple—and most complicated—formula to get right.

When Ad Age set out to identify the best places to work in advertising, ad-tech and media, it looked at compensation, benefits packages and hiring practices, as well as work-life balance. Special perks, diversity and career development opportunities were also considered. The 50 companies on this year's list stand out—and give our entire industry something to aspire to.

New York-based Buck Consultants, which has nearly a century of experience in human-resources consulting, crafted two surveys with Ad Age's input. The employee survey accounted for 60% of a company's score, while the employer survey accounted for 40% of the score. More than 21,000 people were surveyed. Any agency, ad-tech or media company with more than 40 full-time employees in the U.S. was eligible. Go here to see the full list.

And if you are looking for a partner to help you with your marketing, turn to Look Book.

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