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Lookbook

Creative

What it takes to be Ad Age's Creativity Agency of the Year

Published on .

Every year as part of the Agency A-List, Creativity honors the best and the brightest innovators in the field. Droga5 takes double top honors as both Creativity Agency of the Year and Ad Age's Agency of the Year, once again proving that creativity is a real business driver.

When asked about Droga5's biggest strength, founder and Creative Chairman David Droga knows that many would say creativity. Others would cite strategy. But he believes the key to the agency's success is caring -- perhaps too much.

"Caring is out of scope, but we do anyway," Mr. Droga has said time and again over the years. It's this obsessive, restless giving-a-damn -- about making work that stands out creatively, drives business and, in the best-case scenario, has an impact in the real world -- that has led the agency to where it is today.

Wieden & Kennedy, Portland, was the agency of the year runner up for doing one very important thing: it created work that we could fall in love with, over and over again. For example, it continued to solidify client Nike's reputation as not just a power sports player, but an epic storyteller with more brilliant ads such as "Last," celebrating the imperfect journey of struggling marathoners.

Creativity also named a group of agencies as The Innovators, those agencies that delivered 2015's freshest and most inventive ideas -- ideas that, no doubt, will pave the way for advertising and marketing going forward. The Innovators include: Adam & Eve/DDB; Anomaly; BBDO New York; CP&B; Deeplocal; Grey, New York; The Martin Agency; R/GA; Wieden & Kennedy, New York; and the Comeback of the Year agency, Saatchi & Saatchi, New York.

Creativity Innovator Standouts included: 72andSunny L.A.; Barton F. Graf; Deutsch L.A.; Forsman and Bodenfors; Goodby, Silverstein & Partners; McCann New York; Mullen Lowe; Pereira & O'Dell San Francisco; TBWA/MAL; and Venebles Bell & Partners.

If you are looking for your next creative partner, turn to Look Book.

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