Creative

Young Creatives Show Off Their Digital Skills

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Every year, Advertising Age invites creatives under 30 to design the cover that appears on the issue that gets sent to the Cannes Lions International Festival of Creativity.

This year's winners, Nicholas Ross and Nicole Hamilton, are junior digital art directors at Dieste, a U.S. Hispanic ad agency based in Dallas and owned by Omnicom. Their virtual reality cover, which can be turned into a viewer to watch a kaleidoscopic video about the creative process, intrigued the Ad Age judges. For one, it was joyous.

Ad Age June 13, 2016 Cannes Issue Cover Art
Ad Age June 13, 2016 Cannes Issue Cover Art by Nicholas Ross and Nicole Hamilton

The two digital junior art directors created an immersive virtual reality experience that can be accessed by turning our cover into a viewer and adding your smartphone. The result, "A Window Into the Creative Process—a 360 Experience," invited us into their kaleidoscopic imaginations. Mr. Ross, 25, and Ms. Hamilton, 26, work on digital and social media for Dieste's AT&T account, among other things.

The contest also produced 11 finalists, selected after great deliberation from more than 500 entries. Those came from Australia, Canada, India, Japan, the Philippines, Singapore, and the U.S. Their creative collaborations include "Pool of Creativity" from a Brazilian and a Colombian creative working at Deutsch in New York, and "Idea's Golden Pot" by a creative team from the Dominican Republic and Brazil who attended Miami Ad School in Berlin and are currently creative interns at Ogilvy & Mather in Tokyo. Other finalists are talented young creatives working at international agencies around the world including Publicis Worldwide, Tribal Worldwide, Havas Worldwide, MullenLowe, Critical Mass, DigitasLBi, Ogilvy & Mather and Saatchi & Saatchi Wellness, plus a small New York shop called Mogue.

The winning design and all 11 finalists' work were featured on billboards outside the Majestic Hotel during the Cannes Lions festival.

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