×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lookbook

Digital

A Chatbot that Showed Off an Agency's Digital Chops

Published on .

What better way to show off your agency's digital chops then to release an app for the Cannes Advertising Festival? Tipsy, a chatbot created by agency Huge, made its debut at the annual ad festival to help first-timers master the event.

Huge

Developed in partnership with Betaworks and Dexter, the chatbot was available on Facebook Messenger and offered advice under categories of Boozy Tips, Delicious Tips and Random Tips. For example, at wee hours of the night or early morning, Tipsy could say, "Remember, sleeping on the beach is illegal," and the bot will also remind people to download the new Hotel Access Pass if they don't have Cannes badges. Along with ideas for the best place to eat or drink in Cannes, Tipsy included some fun "Easter Eggs" that were good for first-time Cannes-goers. The tips were available in six languages.

To spread the word about Tipsy, which took about three months to develop, Huge left coasters strewn around the Croisette that said, "Get Tipsy," with a short explanation about the chatbot.

If you are looking for a digital agency to use its creative force for your brand, turn to LookBook.

Most Popular
Most Popular