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Lookbook

Digital

August Brings Flurry of Digital Agency Acquisitions

By Ad Age Staff Published on .

August proved to be a busy month for digital agencies getting snapped up or merged with other ad agencies.

Creative shop Breensmith has merged with digital agency Chemistry and will operate under Chemistry's name and out of its Atlanta office going forward.

New Chemistry Atlanta President ,Tim Smith; Chemistry Atlanta Chief Creative Officer Chris Breen and Chemistry CEO Ned Show
New Chemistry Atlanta President ,Tim Smith; Chemistry Atlanta Chief Creative Officer Chris Breen and Chemistry CEO Ned Show Courtesy of Chemistry

Breensmith, recently named Advertising Age's 2016 Small Agency of the Year - Southeast, has 10 staffers in Atlanta and earned $2 million in revenue last year, with projected revenue of $3 million for 2016. Some of the agency's clients include Cancer Treatment Centers of America, D4C and Black Book.

After the merger, Chemistry's two offices – Atlanta and Pittsburgh – have 100 staffers and $100 million in billings. Chemistry counts among its clients H&R Block, Marriott, Siemens, PNC, The New York Philharmonic and others.

Stagwell Group, founded by former Microsoft executive Mark Penn, acquired a majority stake in global marketing shop PMX Agency, formerly Paradysz + PM Digital.

PMX Agency is Stagwell's fourth acquisition since October 2015. The holding company's other agencies include National Research Group, political consulting firm SKDKnickerbocker and creative digital agency Code and Theory, which it bought in January.

And J. Walter Thompson Company acquired digital agency iStrategyLabs, also called ISL, strengthening its real-time marketing and content production capabilities.

The 80-staffer, D.C.-based shop, one of Ad Age's Small Agency Award winners in 2014 and 2016, will continue pitching for its own business and operating independently.

If you are looking for a digital agency partner, turn to Look Book to keep up with all the industry's changes.

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