Digital

Google Wants to Bring Brand Advertising to Mobile

By Ad Age Staff Published on .

A big reason the growth in mobile ad spend hasn't caught up to the growth in mobile audience size is that most mobile ads aren't very appealing to advertisers, particularly brand advertisers. Now Google has developed four new hard-to-overlook mobile units that aim to make the smaller screen more brand-friendly, and in some instances deliver mobile ads similar to TV commercials. If you are looking for a partner to help your brand figure out a mobile strategy, these featured LookBook companies can help.

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