The entire industry is looking at how to get content into people's social media streams that others trust and spark engagement.
Edelman recently announced a strategic investment in in employee-advocacy and engagement platform Dynamic Signal, a move meant to help the agency's PR clients further activate and measure engagement among influencers. Edelman will help create and curate content for its clients, combining community management and content strategy efforts.
Dynamic Signal's technology, which gives employees and influencers the option to share approved content on their own social channels, can track measurable results based on an individual post or platform.
Dynamic Signal, whose clients include IBM, VMware,SAP and Salesforce, has been using data from Edelman's Trust Barometer, the agency's annual trust and creditability survey, in its sales presentations since opening its doors five years ago.
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