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Lookbook

Production Companies

The Folks Behind YouTube's Rewind Video are Portal A

Published on .

To make Rewind more global, Portal A shot a sequence in Mexico with several Latin American YouTube stars.
To make Rewind more global, Portal A shot a sequence in Mexico with several Latin American YouTube stars. Courtesy Portal A

One of the biggest YouTube videos of the year, YouTube's own year-in-review video "Rewind," starts as a spreadsheet. It's 400 rows and 10 columns filled with the names of videos, YouTube creators, songs, memes and trends that sum up the year in pop culture, a long list of references compiled from a similarly long list of videos that YouTube passes to Portal A, the production company that's produced every Rewind video since 2011. (Watch 2015's here)

The 2015 video begins with a skeleton dancing to a mix of OMI's "Cheerleader" and Justin Bieber's "What Do You Mean?" a nod to the Ad Council's award-winning "Love Has No Labels" campaign. Then YouTube star Lilly "Superwoman" Singh pops out from behind the screen and dances in front of a wall painted like the LGBT Pride flag before jumping into a ball pit a la fellow YouTube star Roman Atwood's prank videos.

In another segment designed to give the video more of a global feel, Portal A shot a number of Latin American YouTube stars dancing on a bus cruising the desert outside of Mexico City -- a wink to the music video for Major Lazer and DJ Snake's "Lean On" that plays in the background -- while YouTube-star-turned-TV-host Grace Helbig does some carpool karoake with "The Late Late Show" host James Corden in the front seat and fire erupts from an electric guitar atop the bus "Mad Max"-style.

YouTube's 10th anniversary added more pieces to this year's puzzle. To incorporate the milestone, the video actually rewinds through the video service's history while an original mix from EDM DJ Avicii plays.

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