Terri & Sandy, New York, was named Small Agency of the Year at the 2017 Ad Age Small Agency Awards, saluting outstanding independent shops with fewer than 150 employees. The women-led shop nearly doubled its revenue from 2015 to 2016, reaching $13.6 million, and forecasts revenue of $19 million this year, working with clients such as Wyndham Hotels, Avon and BJ's Wholesale Club.
The agency was among those honored at the 2017 Small Agency Awards ceremony during Ad Age's Small Agency Conference in Nashville. The awards program was launched in 2009 to recognize the innovative campaigns and brand ideas generated by smaller companies.
"It is, of course, a cliché to say that good things come in small packages. But clichés exist for a reason. These finalists are nimble, innovative and—stop me if you've heard this before—shatter silos," said Ad Age Editor Brian Braiker. "They're also taking on projects, creating brands and launching products in ways that fundamentally redefine what it means to be an agency."
Other 2017 winners include San Francisco-based Eleven, which won the silver award in the Agency of the Year category, and Toronto-based Zulu Alpha Kilo, winner of the 2016 Small Agency of the Year honor, which was named 2017 International Small Agency. The complete list of winning agencies can be found here.
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