Small Agencies

Life After the Champagne: Tales from Small Agency Winners

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Ad Age's Small Agency Awards, after the celebrations and champagne toasts, have led to great outcomes for the "Small Agency of the Year" winners, who report the award drew their agencies widespread attention, attracted new clients and even predated an acquisition. The Small Agency Awards honor outstanding independent shops with 150 or fewer employees.

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For the 2016 winner, Zulu Alpha Kilo, the year since the win also brought the agency's first U.S. client win, New York-based Wink. The company also picked up work for Whirlpool Canada and Stella Artois in Canada.

For O'Keefe Reinhard & Paul, a Chicago-based agency, its 2015 win came before work for Groupon and Gildan. OKRP was behind Groupon's "Have" and "Have Dones" campaign, which rolled out in May 2016, and Gildan's new "Not Your Dad's Underwear" campaign.

Muhtayzik Hoffer, the San Francisco-based shop that won the Small Agency Award in 2014, has had a big few years since. The company was acquired by U.K.-based agency VCCP in May 2016, then officially opened its New York office late last year — the first of what it hopes are more offices around the U.S.

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