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Lookbook

Small Agencies

One Size Doesn't Fit All; Small Can Be Powerful

By Ad Age Staff Published on .

When it comes to agencies, one size doesn't fit all. Leaders of agencies of all sizes focus on creating great work, developing new business, building brands, leveraging emerging technologies and nurturing client relationships. But leaders of small and mid-sized agencies face challenges that are unique to them – and often vastly different from those of their larger competitors.

Small agency leaders are tasked with managing their own businesses; hands-on talent development; keeping up with marketplace and regulatory changes; and determining when/if it's time to sell given the climate of consolidation.

That's why Ad Age started the Small Agency Conference and Awards. Now in its fifth year, the conference tackles the challenges and opportunities specific to thriving in small-agency life. Experts delve deep into critical, top-of-mind issues, offering insights into the M&A landscape; retaining epic cultures as you grow; winning business now; and legal trends and changes. Brand leaders, along with their agency partners, showcase their latest campaigns and give an insider's look at how they were developed and what technology helped them get there. And the Small Agency Awards showcase the best work and the brightest agencies.

If you are looking for a partner, no matter what size is the right fit for your needs, turn to Look Book.

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