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www.zulualphakilo.com (Warning: it's not your typical agency site. Or is it?)
In July 2017, Zulu Alpha Kilo won Ad Age’s International Small Agency of the Year Award, a year after making history as the first non-U.S. shop to win the publication’s overall honor in 2016" Small Agency of the Year across all regions. Headquartered in Toronto, the creative company enjoys a maverick position in the industry by daring to do things differently" and ultimately to the benefit of its clients.
Most notably, the agency passes on about 80% of all RFPs because of its no-spec policy. This allows Zulu to focus on producing great work for existing clients rather than having to divert its resources for new business clients. Zulu even sparked a global rethink of the practice with its video, Say No To Spec, that went viral around the world.
Its respect for existing clients is one of the reasons why Zulu’s client retention is so high. Despite pitching less than most agencies, the nine-year-old shop has grown with big-name clients such as Bell, Cineplex Entertainment, Corona, Harley-Davidson, Stella Artois, Uber, Whirlpool and New York-based Wink, a smart home platform.
The company has thrived by choosing to work with clients who want to be active participants in the strategic and creative process from the outset rather than at the end of the journey. Fit is therefore key and something on which Zulu places tremendous emphasis in evaluating a potential opportunity.
The work it produces for clients defies expectations. Instead of a traditional ad campaign for Harley-Davidson, Zulu created a café in downtown Toronto to target first-time bike buyers in a city without a dealership. Called 1903: A Harley Davidson Café a nod to 1960s café racer culture when riders would race stripped-down bikes from one café to another the Café was a unique environment where people could enjoy a macchiato while perusing the museum-style display of urban Harley models. The result? Fifty million earned media impressions and an increase in sales.
Known for its content creation chops, Zulu created a second branded film for Cineplex, the largest theatre chain in Canada. Called A Balloon For Ben, it topped a million views in 24 hours, reaching that milestone faster than the first viral sensation Zulu did for Cineplex (Lily & the Snowman), which now has over 80 million views worldwide.
Having won its first U.S. client, Zulu is looking to further partner with U.S. and global-based clients.
If you want to bust open your category email us at:
Mike Sutton, President or Zak Mroueh, CCO & Founder