LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Hope Yet for Retail: Big Spending Expected for Back-to-School...focusing on promotional messaging thus far, according to a spokeswoman from
Ace Metrix, the ad tracking firm, though she cautioned the marketing cadence could change...
- Hard Sell, Soft Sell, Smart Sell: How to Tell What's Right for Your BrandBrands linking themselves to causes has "become a little bit of a parody of itself."
- Why Best Buy Is Reorganizing Its Marketing TeamBest Buy is consolidating marketing and merchandising into one division.
- Study: Viewability Matters, But Likeability Matters Even More in Online Video...sales. And ads deemed "likable" by panelists for copy testing firm
Ace Metrixhad the strongest sales lift of all â " a 172 index where...
- Snickers Extends Live Super Bowl Campaign With 'Apology' Offer...Brand Director Allison Miazga-Bedrick said in a statement. According to
Ace Metrix, which tracks consumer panel ratings of the commercials, the Snickers spot was...