- Super Bowl XLIX Poised to Be the Daddy BowlWhile Coca-Cola, Cheerios and General Motors emphasized diversity last year, this year's ad bowl is focusing on fathers.
- The CMO's Guide to Cross-Platform MeasurementMore media can be measured than ever before, but it's an imperfect science.
- Watch the Holiday Season's Most Effective Ads...philanthropy won over consumers, according to data from ad tracking firm
Ace Metrix. "It's not what the brands are trying to communicate, it's...
- Watch the Top Back-to-School Ads...category, according to new research from television and video analytics firm
Ace Metrix. A year after food and tech brands dominated the top ten list...
- Cadillac CMO Takes on Rivals, Offers No Apologies for Controversial 'Poolside' SpotWith his polarizing 'Poolside' spot and hard line on pricing, practical-minded Uwe Ellinghaus is taking on Tesla. Tree huggers need not apply.