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- Hard Sell, Soft Sell, Smart Sell: How to Tell What's Right for Your BrandBrands linking themselves to causes has "become a little bit of a parody of itself."
- Why Best Buy Is Reorganizing Its Marketing TeamBest Buy is consolidating marketing and merchandising into one division.
- Study: Viewability Matters, But Likeability Matters Even More in Online Video...sales. And ads deemed "likable" by panelists for copy testing firm
Ace Metrixhad the strongest sales lift of all â " a 172 index where...
- Snickers Extends Live Super Bowl Campaign With 'Apology' Offer...Brand Director Allison Miazga-Bedrick said in a statement. According to
Ace Metrix, which tracks consumer panel ratings of the commercials, the Snickers spot was...
- Retail Holiday Sales Rise, But 2017 Won't Be Rosy For All...cup of tea, was top of the list, ad-tracking firm
Ace Metrixfound. Not coincidentally, Amazon, which increased its linear TV ad spending by...