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adage.com news

  • Clarizen names CMO...new position at the company. Kaufman was previously senior VP-marketing at Adify Corp. In her new role, she will be responsible for global marketing...
  • Content Sites vs. Ad Networks: Why This Fight Isn't Right...the top 20 ad networks comes from the ComScore top 100 (source: Adify Market Maps). It's no surprise that content sites selling their own...
  • What Happens When Publishers Walk Away From Ad Networks?...on each visit to the Inc.com site. Russ Fradin, president of Adify, which provides a technical platform for vertical networks, said a hybrid model...
  • Publishers: It's Time for an InterventionPublishers build their businesses with trusted in-house sales teams and premium networks only to be lured into the remnant-ad market by the promise of a few more dollars. It's Business 101. You can't play premium and volume at the same time and emerge with your price structure intact.
  • What Happened to the Ad-Network Apocalypse?...250 million that was invested in other companies that have already exited (Adify, Blue Lithium, Quigo, Tacoda, Third Screen Media, etc.). A handful of ad...