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- Google Debuts Enterprise Marketing Suite Analytics 360...360 Suite, it includes two former Google products -- Google Analytics Premium and
Adometry-- and introduces four new ones. The product includes Audience Center 360, a...
- Google Display Ad Chief Neal Mohan Is YouTube's New Product BossYouTube's new product boss is Google display chief Neal Mohan.
- Marketers Get On Board the Offline-to-Online Data Train...data services giant Acxiom are taking notice. Earlier in May, Google purchased
Adometry, a company that uses in-store transaction information to measure digital marketing...
- Acxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability...audience targeting. For instance, the company has worked with campaign attribution firm
Adometry, which was snapped up by Google earlier this month. "This is a...
- XCMO Summit