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- Facebook's grip on political ads likely to defy stain of data leak Facebook is still poised to get three-fifths of the campaign spending in digital media this year.
- YouTube Makes Skippable TrueView Ads More Interactive -- And More Lucrative...Farhi declined to say what percentage of people who encounter TrueView
ads clickto skip them. In 2011 YouTube claimed 15% to 45% of people...
- Apple's Biggest Threat in Mobile Ad Space? Amazon...many consumers keep their credit cards on file with Amazon, many
ads clickthrough to one-step purchasing. On the Fire, Amazon is already pitching...
- Marketers Spending Big on 'Social Ads' That Drive Traffic to Facebook...are really becoming a focal point in terms of where CPG
ads clickthrough to," said Mike Zeman, VP-marketing solutions at comScore. "In many...
- Online Ad Industry: Advertising Is 'Creepy'NEW YORK (AdAge.com) -- "Hey, This Banner Ad Can Tell Where You Live. Mind If I Come Over And Sell You Some Stuff?" That's one of the messages that will start popping up on computers across the country starting today. The point is to convince consumers -- and regulators -- that online advertising isn't creepy at all.