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- Identity Crisis: Data Services Firms Aren't Sure What They Want to BeData-services fims have made moves to remain hip in the eyes of the modern audience-data-obsessed marketer.
- Android vs iPhone: The State of Mobile Commerce...Northeast are still skewing Apple," according to James Lamberti, general manager of
AdTruth, the company that conducted the study. These markets are more willing to...
- Can Mobile Targeting Ever be as Accurate as Cookies on the Desktop?Ad targeting company Tapad recently raised $6.5 million, making it one of many companies trying to lure marketers to mobile.