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AEXELE is a boutique, indie creative agency located in the heart of Shanghai, China. We assist Brands targeting Chinese consumers & netizens, by conceptualizing and developing tailored solutions through digital & creative storytelling. We look beyond digital channels, seeking instead lasting ideas and narratives to reach and inspire digital native consumers; within an ever-connected age.

We house a Creative Think-Tank, Activations Hub and Innovation Lab under one roof; bringing together a collective of entrepreneurs, tech innovators, storytellers, digital communications and branding specialists.

We pursue and embrace Storytelling for the Digital age. Let us tell yours.

What We Pursue:


In an age where digitalization is increasingly more ubiquitous in our daily lives, we understand that effective communications are still rooted in human-centric interactions, values and perspectives that speaks truly to each of us on an emotional and humane level.

Through creative communications and storytelling, we seek to inspire and perpetuate the pursuit of Human Ingenuity: what makes us creative and inspiring Beings; Individually and collectively. To safeguard us from losing touch with our humanity.


A new creative collective breed.

An international team of digerati.

A collective of pioneers, entrepreneurs and innovators.

China experts.