LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- An Open Letter to Marketers Considering an Ad Agency Review...be a highlight of my career, a rare opportunity to witness the
alchemythat good and great agencies can bring to brands. What are the...
- How to Win a Twitter War A strategic primer from Shelly Palmer to make you invincible. Start with antifragile positioning.
- Publicis Creates 'Revolutionary' Model: Single-Country P&LsOther changes to be announced by Arthur Sadoun at today's global meeting include promotions for three top women at the network level.
- Publicis Groupe Creates New Entity for Walmart to Handle U.S. Creative, In-Store MarketingPartnership will focus on how Publicis and Walmart will "navigate the future of retail."
- Feeding the Beast: AMC Expands Its Upfront Menu...the Consortium, TV networks don't have the luxury of waiting for
alchemyto take hold. This September marks Charlie Collier's 10th anniversary as...