LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Want Great PR? Get Your Agencies to Share the LoadAfter 40 years of marketers being in control of crafting and delivering mass messages through mass media, we must deliver more customized messaging through more defined channels. We need to talk to consumers how and where it makes most sense to them.