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- In Defense of the Celebrity Influencer...media influencers found them to be beneficial for driving both engagement and
awareness. Today, with influencer marketing budgets on the rise, advertisers afford broader reach...
- How Brands Demanding Safety Could Curtail YouTube Ad Sales...and other Google properties is relatively small so far, we think that
awarenessof the incident will marginally curtail global growth this year versus prior...
- Lowdown: The Story Behind Miller Lite's New TaglineThe Lowdown has the latest on new Lite ads hitting this week and new data on CPG e-commerce growth.
- Mixing Equal Parts Style and Substance with PatrÃ³n Spirits' CMO Lee Applbaum, chief marketing officer of PatrÃ³n Spirits, shares some smooth advice with Drew Neisser.
- Transparent Media Names Publicis Veteran Brandon Starkoff CEO...which currently includes 12 staffers, Mr. Starkoff said he wants to increase
awarenessof Transparent Media in the marketplace, specifically the fact that the shop...