Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Badger & Winters

Upgrade Your Listing

  • U.S.
  • Digital
  • Branded content
  • Creative


Founded by Madonna Badger in 1994, Badger & Winters is an advertising, branding and design agency specializing in creating powerful ideas that establish enduring emotional connections with women. At Badger & Winters, we never underestimate the power of a woman.

For over twenty years, our goal has been nothing short of brand love creatively led by women. We have worked with some of the most important brands in the world: Avon, Chanel, Coty, Cover Girl, Diane Von Furstenberg, Godiva, Pepsi, P&G and Vera Wang.