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adage.com news

  • CMO Council finds marketers dissatisfied with local campaigns...for Local Activation,” conducted in partnership with local marketing automation company Balihoo, was based on an online survey of 296 brand marketers, conducted in...
  • National brands to invest heavily in local marketing...tactics leading the way, according to a study from marketing technology company Balihoo Inc. According to Balihoo's “National Brand Use of Digital in...
  • Balihoo secures $5 million in new fundingBoise, Idaho—Local marketing automation company Balihoo Inc. has gained $5 million in new venture funding in a deal underwritten by existing investors Highway...
  • Customer Service Playing Bigger Role as Marketing ToolIn an increasingly technology-driven society, where consumers are frustrated by not being able to get a "real" person on the phone or find a polite salesperson in the store, the delegation of decision making and problem solving by national brands down to the local level can be a powerful marketing tool.
  • Online tool helps empower buyers...How does it work? Miller: This is a branded portal powered by Balihoo, which has developed completely automated advertising productivity tools. It gives marketers a...