Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Upgrade Your Listing


LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.

Learn More About LookBook

adage.com news

  • CMO Council finds marketers dissatisfied with local campaigns...for Local Activation,” conducted in partnership with local marketing automation company Balihoo, was based on an online survey of 296 brand marketers, conducted in...
  • National brands to invest heavily in local marketing...tactics leading the way, according to a study from marketing technology company Balihoo Inc. According to Balihoo's “National Brand Use of Digital in...
  • Balihoo secures $5 million in new fundingBoise, Idaho—Local marketing automation company Balihoo Inc. has gained $5 million in new venture funding in a deal underwritten by existing investors Highway...
  • Customer Service Playing Bigger Role as Marketing ToolIn an increasingly technology-driven society, where consumers are frustrated by not being able to get a "real" person on the phone or find a polite salesperson in the store, the delegation of decision making and problem solving by national brands down to the local level can be a powerful marketing tool.
  • Online tool helps empower buyers...How does it work? Miller: This is a branded portal powered by Balihoo, which has developed completely automated advertising productivity tools. It gives marketers a...