BBMG is a brand and innovation consultancy dedicated to driving business growth and positive social impact. We create brands of enduring value by making them relevant to a new generation of values-driven consumers and resilient for a more sustainable world. We help integrate purpose and social impact into brand strategy, products, services and engagement platforms to drive trial, sales, loyalty and evangelism.
Our recent clients include global consumer brands (PepsiCo, Samsung, Target), mission-driven companies (CLIF Bar & Co., Earthbound Farm, Eileen Fisher, Seventh Generation) and nonprofit organizations dedicated to creating a more just, equitable and healthy planet (Robert Wood Johnson Foundation, Harvard Kennedy School, GMHC, EngenderHealth and Planned Parenthood Federation of America, to name a few).
We are experts in a rising consumer segment we call the Aspirationals, who are uniting a love of style, social status and sustainability values to rewrite the rules of marketing. Want to know how to reach them? Download our latest trends piece here.