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- Coming to Grocery Stores: 'Got Milk?' Branded Food...he said. The program was put into motion when the board hired
Beanstalkas its exclusive brand extension agency a couple years ago. So far...
- Yogurt Body Wash, Anyone? Uptick in Co-branding Brings Some Unusual Combos...brand's equity, said Michael Stone, the CEO of Omnicom Group-owned
Beanstalk, a global brand-extension agency. But the upside is that co-branding...
- 'Duck Dynasty' Merchandise Eludes Phil Robertson FalloutIn contrast to Paula Deen, Robertson clan's business remains intact days after controversy began.
- Higher Profiles for Brazil and Bloggers at Annual Licensing MeetingProtests in Brazil don't change the coming "Brazilian moment" for brands like Lottie Dottie Chicken. Plus: a chart of licensing history.
- Coca-Cola and Skechers Offer Brands New Halos at Annual Licensing Show Beats by Dr. Dre is licensing the recycling brand Ekocycle from Coca-Cola.