Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO's best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.
• Union Bank • The Coca-Cola Company • Converse • The Gap • Sky • Microsoft • and more!
- Report: Marketer Content Tripled in Past Year, but Engagement With It Stayed Flat...content churned out by one brand, 50,000 by another.
BeckonCEO Jennifer Zeszutsaid in an interview that she's encountered some brands whose...
- Cure Your Marketing Big Data Headache: Think Like a CFOCMOs should take a lesson from CFOs to optimize the way they organize and report data, setting up a "chart of accounts."