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- Will Anti-Yelp Documentary Lead to a 5-Star PR Battle? The director of a documentary that puts Yelp in a negative light just brought on a renowned Hollywood publicist as executive producer.
- Growing Up Foodie: Marketers Turn Kids Into Sophisticated ChefsThe days of the Easy-Bake Oven are numbered. Today's kids are whipping up real recipes and pretend sushi.
- How to Use Mobile Messaging to Engage with Consumers...marketing platforms today. It's the latter benefit that's most exciting --
beingable to reach people outside of marketers' immediate networks. From snail mail...
- TV Networks Confront Ad Blockers Erasing Their Commercials Online...s no clear indication of just how much video ad inventory is
beingerased from TV sites by ad blockers, but the threat is meaningful...
- UBS Refreshes Brand for the Digital Era, Asks Life's Tough Questions...strong after the financial crisis, after a change of strategy, coming out,
beingconfident but obviously also very humble about who we are," said Johan...