- How Brands Can Outsmart the Mobile-App RushTo build a long-term mobile app strategy, brands need to evolve beyond the "build it and they will come" mindset, writes Suneet Shah.
- Saatchi's New Task: Cast Walmart as the Underdog...Player Walmart gets called many things, but rarely is it accused of
beingtouchy feely with its ads or likened to David in a battle...
- New Target CEO Makes Mark on Holiday Efforts...re in an industry of fast followers. What's new today is
beingcopied by everyone tomorrow," he said. "We have to continue to make...
- Ousted New York Times Editor Abramson Pitches Journalism Startup...Ms. Abramson said last night. "As I always did, I see big stories that jump out at me that are not
beingcovered." ~ Bloomberg News ~
- Unhappy Meals: McD's Prices Could Be Pushing Consumers Away...anymore -- there's bound to be a reaction," he said. Restaurants are
beingpressured into boosting prices because of rising beef, cheese and pork prices...