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- As Airbnb Just Learned, It's Really Hard to Localize Your Brand Name for ChinaThe backlash to Airbnb's new Chinese name is a reminder of how hard it is to get it right.
- Levron Joins FCB, Bedwood Launches Cauliflower and MorePlus New Hires at Firstborn, 72andSunny and Leo Burnett
- Former JWT North America CCO Jeff Benjamin Joins Barton F. Graf...Crispin Porter & Bogusky such as American Express 's "Small Business Saturday,"
Best Buy's "Twelpforce" and Burger King's "Whopper Sacrifice." There, he ultimately rose...
- Watch Justin Bieber Talk Dance Moves In T-Mobile's Super Bowl Ad...spokeswoman declined to reveal any details. Justin Bieber previously appeared in
Best Buy's 2011 Super Bowl commercial, "Ozzy vs. Bieber." Last year, T-Mobile...
- Zambezi and R/GA LA Add Creative Talent...group executive producer, and led production on Burger King, Baby Carrots,
Best Buy, Coke Zero, Jell-O, Kraft Mac & Cheese, Microsoft and Old Navy. R...