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BETC, the leading French advertising agency systematically ranked among the most creative agencies in the world, renews the relationship between brands and creation. Through desire, curiosity and commitment, BETC creates new synergies and produces its own content in the fields of music, film, publishing and design, etc.
BETC also initiated the Magasins généraux project in Pantin, a warehouse complex that the agency itself moved into in July 2016; a new place of creation, innovation, production and exchange located in the heart of Greater Paris and hosting other players in the world of art and media including CNEAI and Medialab93.