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- BET/CMT/MTV: A Conversation With Barack Obama...TR3s and CMT. It will also stream live on MTV.com,
BET.comand CMT.com. The work builds on the tech Stamen created for...
- Axe vs. Old Spice: Whose Media Plan Came Up Smelling Best?Optimedia's Antony Young analyzes the sometimes unusual media strategies behind the Axe and Old Spice brands of body cleaning and fragrance products.
- Live TV's Alive as Ever, Boosted by Social MediaNEW YORK (AdAge.com) -- Remember all the talk about how TV ratings for awards shows and other giant, live-programming spectacles were tanking? It looks like it was premature. And there's evidence Twitter and its ilk deserve some credit.
- BET Awards Ratings Soar Thanks to Michael Jackson, Twitter...the show's three-and-a-half-hour telecast. Traffic to
BET.comalso saw a 100% increase over last year's BET Awards coverage...
- Dwele Sipping McD's 'Liquid Love'...McD's is pushing the content through a site takeover of
BET.comtoday, which leads straight to their African-American microsite 365Black , on a...