Big Pink

  • 37 W. 20th St., Suite 606
  • (Between 5th & 6th Ave.)
  • New York, NY 10011
  • 212-367-9840

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adage.com news

  • Andy Warhol Museum: Layar App...to any of these locations and you'll see the artists' big pink head, through which you'll be able access info and imagery provided...
  • Black America Is the Soul of the Urban MarketWhat I find most interesting is that many executives and brand managers immediately ask me to define or profile the urban consumer for them after they have indicated that they want to pursue this consumer. Across a wide range of consumer categories, the quest to attract this influential group is clearly growing, but across the boardrooms, they're still seeking a better understanding about who this consumer is.
  • Marriage of Convenience: 7-Eleven, 'Simpsons'CHICAGO (AdAge.com) -- Can "The Simpsons" make 7-Eleven cool? After months of speculation, the convenience chain has revealed details of its "most massive and complex" monthlong promotion for the July 27 release of "The Simpsons Movie." Starting today, the marketer will remodel overnight a dozen stores in the U.S. and Canada into the Kwik-E-Marts of the cartoon family's fictional Springfield, USA hometown.
  • SPECIAL ADVERTISING...spots: Optimus - Delta Airlines Radium - Toyota Jump - Mercedes Riot - Ford charlieuniformtango - BMW Big Pink - Cover Girl Big Science - High Mark BCBS Getty Images - General Motors