LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- The Future of the Internet Is at Stake With Next-Generation Ad Blocking...free web as we know it. Armed with powerful tools that
block advertisingfrom appearing on websites, new and old players in the ad-blocking...
- Up For Debate: Can Content Really Save Advertising?We break down the arguments for and against the idea of content marketing as the ad industry's savior.
- Ad Blocking: A Problem in Need of a Creative Solution...can openly address the underlying issues that are causing consumers to
block advertising, we can invest in a new breed of advertising creative and in...
- Latest Microsoft Browser Fuels Fear...user has visited during an InPrivate session, it will begin to
block advertising.com tracking codes and possibly content on the 11th website. Cause for...
- Integrity in Marketing Is Not OptionalWhile marketers grapple with the usual challenges -- competition, accountability, wrangling new technologies -- perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers' toughest job may be to simply convince buyers that they speak the truth. In such a world, marketing integrity is not just a virtue; it is a driver of choice.