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BrandingBusiness was founded on the bedrock of more than 20 years' experience in building breakthrough BtoB brands as RiechesBaird, a leading BtoB brand consulting specialist, and a deep conviction that companies today need a different approach and a new dialogue about brands rooted in the language of business and strategy.

The Internet has shrunk the world. Digital technology is reshaping industries and leveling the field of innovation. Product leadership is short-lived. Companies and organizations are searching for new ways to differentiate themselves and deliver value to drive growth.

BrandingBusiness is a brand consulting company exclusively dedicated to helping BtoB companies achieve breakthrough success through rigorous, evidence-based thinking and courageous ideas. The company deploys advanced brand research tools and techniques to measure, benchmark, position and build dynamic brands that connect to an ecosystem of decision-makers, partners and influencers with the fresh relevance and transformational experiences they seek.

Founding Partner, Strategy

1 Wrigley
Irvine, Calif. 92618

New York:
42 West 39th Street, 6th Floor
New York, N.Y. 10018

BrandingBusiness helps organizations by unlocking, clarifying and leveraging the inspirational power of their

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