LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Ad Targeting Gets SocialHow helpful are social relationships when it comes to targeting? Will ads be the answer for Twitter, Facebook, Foursquare and other social networks, or will broader forms of marketing, e-commerce or virtual currency ultimately be the model? The answers: yes, somewhat and likely.