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- R/GA Pushes Deeper Into Consulting with New Tech Hire...R/GA consults with Fortune 500 companies such as Walmart and
Campbell SoupCo. on innovations strategy. "The consulting business is not going to disrupt...
- Marketer's Brief: See the KFC Colonel's Yearbook Cameo...timeline matters for marketers because self-driving cars have the potential to drastically alter how cars are advertised, as Ad Age explained last year.
- Creeping on Agencies' Turf, Consultancies Are Shaking Up the Marketing IndustryHow IBM, Accenture, PwC and Deloitte are rising -- and giving agencies cause for concern.
- Lowdown: Analysts Don't Seem to Care at All About Pepsi's Kendall Jenner Ad...Organics , the baby food brand founded in 2007 and acquired by
Campbell SoupCo. in 2013. Others on the list include Betty Crocker , Burt's...
- Why Big Brands Couldn't Stop Chobani From Winning the Yogurt War...industry giants are losing sales to upstarts and contemporary trends. Longtime
soupleaders Campbelland Progresso, made by General Mills, have both lost market share...