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adage.com news

  • Hershey Picks A New CMO Hershey Co. has named former Capital One marketer Peter Horst as its new chief marketing officer. Mr. Horst succeeds Mike Wege, who has been appointed...
  • 200 Leading National Advertisers, 2015 edition200 Leading National Advertisers, 2015 edition, ranked by total U.S. advertising spending in 2014.
  • Biggest Brands, 2015 edition...Toyota Motor Corp. 415.9 268.1 55.1 29 26 Capital One Capital One Financial Corp. 412.8 434.9 -5.1 30 25...
  • 10 Largest Advertisers by Measured Medium, 2015 edition10 largest advertisers by medium, 2015 edition; ranked by 2014 totals in newspapers, magazines, broadcast network TV, cable TV networks, broadcast spot TV and national syndicated TV, search marketing, internet display, radio and outdoor. From 200 Leading National Advertisers, 2015 edition. Based on Ad Age analysis of Kantar Media data.
  • Strawberry Frog Promotes Love, Nowak Joins Wongdoody and More...also worked on creative for K-Mart, Nissan, Visa , KFC, Coors, Capital One , and more. Sydney, Australia-based BMF has appointed Alex Derwin as creative...