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- P&G Brand Culling Could Affect Marketing AgenciesNews that the Cincinnati packaged-goods titan is planning on shedding up to 100 brands has marketing agencies on alert.
- P&G Sheds Pet-Care Business to Mars in $2.9 Billion DealP&G's pet business never fully regained momentum after 2007 recalls.
- Duracell Wants Ad with Positive View of Seattle Fans in NFC Title Game...works with Acme Idea Co., Norwalk, Conn., as lead creative agency,
Citizen Paineon PR and Riber Sports Marketing. The Beats spot from R/GA...
- Duracell vs. Energizer -- One Charges Up, One Sputters...Your Power" videos featuring NFL players by digital shop Saatchi & Saatchi .
Citizen Painehandles PR and social media; Gigunda Group handles "experiential" efforts supporting first...