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- Coca-Cola Addresses Obesity Head-on in New Ads...airing today on national cable channels. The spot, created by Brighthouse and
Citizen2, highlights the company's record of developing, distributing and marketing low- and...
- Is McDonald's Losing That Lovin' Feeling?Something strange is happening on McDonald's soaring arches: Its brand perception isn't keeping pace with sales.
- McDonald's Aims to Turn 'McJob' Image on Its Ear in Recruiting Effort...wanted to highlight our crew." The McDonald's effort was created by
Citizen2, a consultancy and advocacy organization in Chicago and the Washington area. The...