A departure from the business day, CNBC Prime is an entertainment brand that stays true to its core DNA--money: making it, spending it and protecting it. Following a record quarter, CNBC Prime's momentum continues to build with a full slate of original, unscripted programming in 2014 and 2015 that speaks to the passion behind business.
CNBC BUSINESS DAY
From "Squawk Box" to "Power Lunch" and Jim Cramer's "Mad Money," CNBC provides real-time financial and business news with 16 hours of live, original programming daily. As the world leader in business news, CNBC reaches more C-level executives and investment professionals than any other business news medium, empowering viewers with real-time, actionable information and analysis that has the power to move markets.¹
CNBC.com and CNBC mobile products deliver in-depth global financial market data and analysis, breaking news reports, special reports and video interviews with the world's business influencers.
Senior VP, NBC Universal News
INTEGRATED MEDIA OPPORTUNITIES
CNBC PRIME: UPCOMING PROGRAMMING
SHARK TANK: Another destination for America's No. 1 small business show where budding entrepreneurs pitch the Sharks in the hopes of securing business deals that could make everyone millions. (Airing daily starting Q4)
RESTAURANT KICKSTART: Renowned restaurateur Joe Bastianich gives foodie entrepreneurs the chance to pitch their culinary startups with the goal of getting his investment and a life-changing deal.
THE PROFIT: Marcus Lemonis, self-made multimillionaire, CEO and tenacious turnaround expert, returns to help rebrand and rebuild struggling small businesses in an effort to turn a profit.
NYC RESTAURANT PROJECT: A ground- breaking original reality series focuses on the business behind dining; how restaurateurs develop a concept, court investors and market a new culinary experience.
BLUE-COLLAR MILLIONAIRES: Exterminator, plumber, porta-potty kingpin: Each
week we'll meet business owners who've gotten filthy rich through good, old-fashioned hard work.
CNBC BUSINESS DAY OPPORTUNITIES
SQUAWK ALLEY: A dedicated hour within "Squawk on the Street" focused heavily on the headlines coming from Silicon Valley and how tech and data are changing the financial industry.
MAD MONEY SPORTS: Jim Cramer and NBC Sports convene for the first time, taking the show to Notre Dame.
DELIVERING ALPHA: CNBC and Institutional Investor partner for the fourth Annual Delivering Alpha summit where top financiers, investors, legislators and key economic luminaries come together to address the critical issues affecting global business.
¹2013 Ipsos Affluent Survey (Adults w/HHI $100K+). Rank based on reach. Business news media includes any business news television network, business website or business magazine/newspaper.
²Nielsen. Live+SD. M-F 8P-2A. AA (000). Fastest growing; ranked on % change 1Q14 vs. 1Q13, 75M+ HH UE networks only. Excl Dog Show premieres on 2/11/13 and 2/10/14 (M8P-2A). Most-watched quarter; since 1Q03.
³CNBC Network Distribution, 4Q13.
(4)2013 Ipsos Affluent Survey US HHI $100K+. No. 1 claims based on reach. Active investors = 50+ HH securities transactions in past year. C-Suite: Any Chief Officer (job title or job responsibility). Small Business Owners: Owner/partner in own business and Co. Size: less than 100.
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