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- P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway Net earnings rose 15%, with nearly half the gain from those digital media cuts. P&G might not rush to restore the spending.
- Competitors' Gloom Could Be P&G's Boom: What to Expect From Big Advertiser's Earnings...Consumer) and RB ( Reckitt Benckiser ) all reported organic sales declines and
Colgate- PalmoliveCo. was flat. Even their unit volumes were down. RB blamed the...
- 200 Most-Advertised Brands, 2017 Edition200 most-advertising brands. From Ad Age's 200 Leading National Advertisers report, 2017 edition. Ranking based on U.S. measured-media ad spending.
- 200 Leading National Advertisers, 2017 Edition200 Leading National Advertisers, 2017 edition, ranked by total U.S. advertising spending in 2016.
- Lowdown: Wendy's Tweet Might Pass Ellen's Famed Oscars Tweet...clear of another biting controversy by not highlighting an ingredient in
Colgate- PalmoliveCo.'s Total toothpaste -- triclosan -- which the Food and Drug Administration is...