- P&G Will Divest Duracell in Biggest Piece of Brand CullingP&G exits battery business a year after big distribution gain and just after naming Anomaly as new agency.
- L'Oreal Names Colgate Executive to Lead U.S. MediaL'Oreal USA is bringing in
Colgate- PalmoliveCo.'s top global media executive as its media chief in the first shakeup since Marie Gulin...
- Mouthwash Marketers to America: You Could Use a Swish...the oral-care megabrands â " Procter & Gamble Co.'s Crest and
Colgate- PalmoliveCo.'s flagship â " have extended into mouthwash in recent years and...
- Y&R Enters Uncharted Territory for Global Agencies: Mongolia...Dell . Y&R Advertising is present in 91 countries and has clients including Campbell's Soup Co.,
Colgate- Palmolive, Danone, Virgin Atlantic and Land Rover.
- Largest brands, 2014 editionLargest 200 brands from 100 Leading National Advertisers report, 2014 edition