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- Mobile World Congress: Advertising in the 4th Industrial Revolution We need to revisit every assumption, Zenith's Tom Goodwin argues. What becomes of fixed broadband or TV signals when 5G is so fast?
- The Power of the Jingle You hum along, you tap along to the beat, and before you know it you're singing out loud about soda or a carpet installation service.
- Havas Creative Global CEO Andrew Benett Steps DownYannick BollorÃ©, chairman and CEO of Havas Group, will take on Mr. Benett's role of global chief executive for Havas Creative Group.
- Unification: The Path to Scale and SimplicityDigital technology is impacting the way people choose to consume media, which has far-reaching consequences
- Publicis CEO Says Ad Industry Faces 'Uncertainty' Should Trump Win Election...and if it does, what will be the impact on TV, cinema,
convergence?" Mr. Levy said. As ad targeting becomes more and more sophisticanted and...