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- Behaviors, Emotions and Moments: A New Approach to Audience Targeting Blunt demographics instruments that work offline are limited at best in digital, writes Liam Brennan, global digital director at MediaCom.
- Chrissy Teigen and Smirnoff Take Shots at 'Crafty' Rivals...said. "She's just the perfect person to help us start a
conversationabout what great vodka really is. And we think we are living...
- As Airbnb Just Learned, It's Really Hard to Localize Your Brand Name for China...not a name (people) would feel comfortable just inserting into a normal
conversation, or a social conversation," he said. Usually Chinese brand names aren't...
- How to Sell Toys When Parents See Little Value in PlaytimeMattel shows Chinese parents the positive aspects of play.
- Why A&E Networks Wants to Operate More Like a Publisher...mission so that the networks become more like voices in the broader
conversationthan standard TV properties, said Amanda Hill, chief marketing officer, A&E...