- Five Predictions for How Data Will Change TV This SeasonWhether it's your approach to addressable TV or media mix, you're going to need to proper preparation, writes Experian's Ian Wright.
- Facebook Touts Itself to Ad Creatives With Interview Show...creatives," said Creative Shop creative Ji Lee. "It's basically a casual
conversation. I go there, meet with the creative directors and have a pint...
- Four Strategies to Increase Response From the UnresponsiveIf you're frustrated and aren't getting a response to a proposal, these four tips can increase your chances.
- How to Use Social Listening to Improve Brand HealthSAP's Gail Moody-Byrd and Jerry Nichols offer five steps to building an effective social-media listening program.
- Verizon's New Content Marketing Tech Website Hits A Snag...is open to all topics that fit its mission and elevate the
conversationaround technology." Ms. Lewis declined to comment further. Mr. Stryker did not...