LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Mad Men Recap: Oozing Everywhere Sally is fed up.
- With Digital Ad Dollars Flowing to Mobile, AOL Introduces Platform it Hopes Will Grab Them...That data is pivotal in mobile advertising, given the ineffectiveness of the
cookiein mobile environments. And, as people spend more time on mobile, so...
- How to Make Mobile Ad Tech Leaner...are now claiming to have added the world of mobile to their
cookie-based systems for desktop computers to create a cross-device paradise. Here...
- Identity Crisis: Data Services Firms Aren't Sure What They Want to BeData-services fims have made moves to remain hip in the eyes of the modern audience-data-obsessed marketer.
- Salesforce to Trigger Ads Based on CRM Data...s customers, meaning they can run without relying heavily on cookies. The
cookie-based third party data ecosystem is taking a hit due to poor...